Why professional translation is so important
There's a reason why the translation service industry is booming and according to the US Department of Labor, the translation profession will grow by 30% by 2024. In today’s commercial world, when foreign markets are so easy to access, its hugely important to be able to communicate with your audience in an authentic and coherent way; but this is not the only reason why professional translation is becoming so vital in the modern age.
Language’s importance to national identity
According to Pew Global Research, around 72% of Europeans believe knowing their country’s language is the most important aspect to national identity; this fact needs to be reflected in how you present your product and your company as a whole. Customers are more inclined to part with their money and trust the provider if the information is in their first language - Common Sense Advisory found that 60% of their non-English speaking participants would either never or very rarely buy from an english-only website, and that 75% preferred to buy products in their native tongue. If you want to sell something or have your content read, it really is essential that you converse in the consumer's language.
Accurate communication is more important than ever
Brexit, globalisation, nationalism… you may be tiring of today’s buzzwords, but they could seriously affect your business and further illustrate the importance of good translation. As the world gets smaller but our dividing lines seem to grow larger, your company and your product needs to feel familiar and approachable to a wide and varied audience; indeed, a 2015 study predicted that by 2025 880,000 small UK business will be expanding overseas meaning the lines of communication must be accurate, localised and carefully thought about. If you truly want to take a larger slice of a foreign pie, almost everything you do must be translated accurately to your target audience, whether its correspondance emails with clients or partners or localising your website, or understanding precisely what your audience is saying back to you - almost all aspects of your business might need a professional translation service, to make sure that nothing is 'lost in translation' at all.
Serious translators also know their areas of expertise. The best are not jacks of all trades, but specialists. For instance, if a market research report into the UK pharmaceutical industry requires translation, it is important to deploy a translator with a background and credentials in this sector. Similarly, if a technology website, press release or product brief needs interpreting, we will always choose a sector specialist on such a project. This way, the client gets a professional outcome and the translator is rewarded for the years of hard work and training they have invested.
Automatic and free translation providers aren’t good enough
While platforms like google translate are great for short sentences or one-word translations, the end results are often very literal; ultimately, quality issues are the main problem with machine translation services. A machine is incapable of understanding the context of a sentence, particularly in complex situations and on top of that, translation is a deceptively creative task, in which a translator has to have a deep understanding of two different langauges, the associated cultures and cultural norms, and be able to communicate a message between the two. Whilst it may be a tighter competition in the future, humans are still streets ahead when it comes to quality translation.
Getting it wrong is costly
There are many horror stories about bad translations, from the light-hearted to the more severe. One memorable example is when KFC’s tagline “finger-lickin” good’ was translated into “we’ll eat your fingers off”, or the time HSBC had its strapline “Assume Nothing” mistranslated to “Do Nothing” in several countries, resulting in a costly $10 million rebrand!
However, there are more sombre stories too. At a hospital in the US, the Spanish word ‘intoxicado’ was misinterpreted as ‘intoxicated’, when it actually means ‘poisoned’ or ‘having an allergic reaction’… this easily avoidable mistake resulted in the patient being given the wrong medication and losing the use of all four limbs, and a $71 million-dollar lawsuit for the hospital. Although this is slightly different in that was a face to face interpretation, you can see how easily translation can go wrong and how costly it can be.
Vandu Language Services are a bespoke and professional translation and interpreting services for organisations across the UK, Europe and worldwide, Please contact us on 01273 473986, or email for further information.Read more
New Year Celebrations Around The World
People celebrate the New Year in many different ways, and at slightly different times due to the time differences around the world; some even celebrate it on a completely different day by using a different calendar altogether. Let’s have a look at some of the wonderful ways we humans celebrate the beginning of a new year.
Fireworks are the most common way the western world marks the new year; from New York to London and Sydney to Paris, these colourful lights in the sky reflect the jubilant mood of the huge audiences found in these cities. There are subtle differences though – New York features its iconic dropping orb, whereas London enjoys headline music acts perform by the Thames River.
‘Rosh Hashanah’ in Hebrew literally means ‘head/first of the year’, and marks the beginning of the Jewish Days of Awe, perhaps the most important ten days in the Jewish calendar. Most synagogues are filled to the brim during these days as this is a time for repentance, and many important religious traditions are performed throughout this period. Rosh Hashanah usually occurs in the early autumn of the Northern Hemisphere.
Chinese New Year
The ‘Spring Celebrations’ are centuries old and have many customs due to the legend and myths that have accumulated around it over the years. Traditions vary from region to region, but some customs stay the same; the ‘reunion dinner’ is a staple throughout the country, where families meet up and enjoy a meal together. Cleaning the house, which symbolises getting rid of bad luck and making room for good fortune is common, as is giving money in red envelopes to friends and family members. The first day of the Chinese New Year can fall between the 21th of January to the 20st of February.Read more
Chanukah (or Hanukkah) begins on the 12th of December this year, and though it’s a somewhat minor Jewish holiday, its importance has been magnified by that other December based holiday, Christmas. Nonetheless, Chanukah is now certainly one of the more famous Jewish holidays and is a welcome alternative to dive into compared to our well-known Christianity-based holiday.
The ‘Festival of lights’ lasts up to eight days and falls on the 25th of Kislev, of the Hebrew calendar. The word is pronounced with that stereotypical, slightly guttural ‘kh’ sound, ‘kha-nu-ka’. According to Hebrew scripture, at a time when the Holy Land was ruled by the Seleucids (Syrian-Greeks) whom were keen on forcing their views and beliefs upon all under their domain, A small band of faithful Jews’ led by Judah the Maccabee, defeated the mighty Seleucid army and reclaimed the Holy Temple in Jerusalem and rededicated to the service of their God. When these Jews went to light the Temple’s seven branched candelabrum, the Menorah, they found a single container of oil that would only last the day, however the container lasted 8 days and was considered a miracle.
The most important aspect of the festival is the Menorah lighting. Each day an additional candle is lit, with blessings recited beforehand and traditional songs performed afterwards. Since oil is such an important part of this festival, many foods are fried in the substance such as latke, a potato pancake and sufganya, a type of doughnut. All of these aspects underline the beliefs behind Chanukah, standing up for what you believe is right as those faithful Jews did, that they believed that God can light the way (represented by the flames of the Menorah), and that you should be proud of what you believe in.Read more
The history of written language
A few weeks ago, we did a blog on the history of the English language and this got us thinking… how did written language come about? You may know about Egyptian hieroglyphics or your Greek alphabet, but the history of written language goes much deeper than that.
It’s worth noting that recording numbers came long before recording any different sort of information. This began in 4000 BC, at a time when there were between 7 and 14 million humans on Earth, and they had only just begun domesticating horses; the earliest known form of recorded numbers where marked clay tokens used for counting sheep. Around a 500 years later, the first forms of written language begin to appear, in the form of images and markings on stone tablets. It’s generally accepted that the Sumerians were the first civilization to use written language, but there have been other places that have independently conceived and developed their own forms of written language such as the Mesoamericans in 300 BC, and many believe the Chinese joined these writing pioneers around 1200 BC.
But what did these written languages look like? And why where they made in the first place? The Sumerians were the first civilization to build cities, and it is thought that the need for long distance trade gave rise to basic pictures and symbols so that tradesmen could communicate, or remember items needed from different places (the world’s first shopping lists?) or in the case of the Chinese, markings were made in small bones that were then heated ‘diviners’ would then read these markings and see the future; these markings would eventually morph into Chinese script.
Eventually these pictures and symbols would go on to be more specific, providing a precision tool for humans to communicate through the ages. Enheduanna, (2285-2250 BCE) is the first known example of an author and wrote ancient versions of poems, hymns, prayers and psalms. The Epic of Gilgamesh is the first known written recording of literature. These writings would eventually prompt an influx of written recordings to preserve culture, information and history, to be put in the Sumerian libraries.
Finally, using the tools and literature before them, the Phoenicians created the first version of the alphabet – this would heavily influence the Greek alphabet, which would then make written language more accessible to other cultures, and become the bedrock of written language for all of Europe.Read more
The Language of Animals
Have you been watching Blue Planet II? We certainly have at the office, and its inspired us to delve a little deeper into the language of animals, from the clicks and whistles of the dolphins or the howling of wolves to inter-species communication, animals can often offer surprising methods of talking to one another.
Perhaps the most obvious way of communicating for an animal is by using body language. A dog’s bark can only really indicate 3 emotions, the lowest being a means to intimidate and the highest being a sign of excitement; however, a dog’s body language can signify over 20 different messages. Great White Sharks can offer subtle hints as to their mood and whether you can approach them by the way they move, but it takes a trained eye to understand these signs. Body language is present throughout almost all the animal kingdom.
The smarter the animal, the more intelligent and varied the means of communication. Whales and dolphins are among the most intelligent animals on the planet – particularly when it comes to emotion. Killer whales have calls unique to the whale, and each pod has a slightly different way of communicating, suggesting that Killer Whales have a form of dialect. Bottlenose Dolphins have a whistle that they produce to identify themselves – almost like a name. Humpback Whales are the only type of whale that can communicate by singing; these songs can last up to 30 minutes, can be heard for around 100 miles, and can feature refrains that almost sound like lyrics in a chorus… but little else is understood about whale and dolphin communication.
Language in primates, the most intelligent group of animals on earth throws up some interesting debate. Great Apes are capable of a large amount of ‘gestures’ that can be used to communicate, and similarly to whales and dolphins, these gestures can vary from group to group. However, things get interesting when sign language is introduced to the brightest of these monkeys. Washoe was the first non-human to communicate using American Sign Language, and would eventually go on to use 350 different signs and become capable of producing small sentences. The argument is that the chimpanzees perform these ‘behaviours’ to receive rewards, and as the famous linguist Noam Chomsky eloquently put it "Humans can fly about 30 feet - that's what they do in the Olympics. Is that flying?” But, upon learning that a caretaker’s baby had died, Washoe replied with the sign for ‘cry’; is that not a sign of acquired language? The debate seems finely balanced.
There are other means of communication in animals, like scent-marking, chemical cues, bioluminescence and tail slapping in certain fish… perhaps animals speak more languages than we give them credit for.